Cemeteries and Memorial Park Websites

Worcester County Memorial Park has been doing business with DLG Results for nearly five years. The cemetery business manager, Brian Killelea, envisioned a permanent online space that would allow people to grieve while simultaneously building revenue and increasing qualified leads. The solution? www.wcmp.org.

Worcester County Memorial Park has many custom applications and features to fit the specific needs of the client. WCMP's website has a page for each person buried at the park. Thanks to a custom-developed profile system similar to that of a social networking site, members are able to grieve together even though they may be hundreds of miles apart. The pages also have a space for members to upload obituaries, remembrances, pictures, videos, and audio files. Users may also use state of the art software to buid their own family tree online. In addition, members have the ability to order flowers directly to their loved one's grave or send a sympathy gift to a grieving friend or family member.

Visitors to the website may even search by surname to find a loved one's burial location within the park, and print a map that will direct them once on the grounds. And just in case someone forgets to print a map, WCMP Mobile allows the individual to look up a grave location while they are visiting the memorial park.

In order to build revenue for the memorial park, online ad space may be sold to others in a similar industry- for example, a florist or a funeral home. WCMP and DLG Results realized the potential for this type of website, and have recently begun a marketing campaign to sell similar websites to other memorial park owners. Cemetery Website serves as a space to learn about purchasing this type of website, as well as a space to educate the consumer about the benefits of investing in such an online service. Puritan Lawn Memorial Park has also invested in a custom-designed website, with many similar qualities as WCMP.

Perhaps most importantly, the creation of these websites has created a buzz. Worcester County Memorial Park has been featured in several area publications, as well as several industry publications for its groundbreaking work in bringing their business online.